This month we interviewed the founder and CEO of Wherever Television (Wherever TV), Mark Cavicchia, to learn about the successful practices of managing public Internet television services. Mark explained the opportunities and challenges he has experienced providing Internet TV services.
Internet Television Service
Internet television (also called Broadband TV or Over the Top Television) allows consumers to watch television programs through public broadband Internet connections directly and without cost. Internet TV services are being offered by companies new to television broadcasting while existing broadcasters are being given the chance to expand out of traditional geographic boundaries.
Internet TV Viewing Devices
Internet TV can be viewed by multimedia computers, televisions (using Internet TV receivers), and multimedia mobile devices (mobile telephones).
Multimedia Computers
Multimedia computers may watch Internet TV programs through the use of media players (such as Internet Explorer with the installed Media Player plug-in). The consumer simply enters the web address of an Internet streaming TV channel into the browser/media player and the multimedia computer connects and begins to receive and play the desired TV program.
While it may seem simple, finding or obtaining the web address of the TV station is not always easy and the Internet TV channel web address usually contains channel configuration options (data rates and compression types). These options may need to change for certain locations and media player types.
Internet Set Top Boxes
When consumers desire to watch Internet TV on standard televisions, they can use an Internet set top box. An Internet STB is an electronic device that adapts streaming media, which is sent through the public Internet, into a format that is accessible by the end user on a television. The Internet STB usually creates a television like viewing experience which includes the display of a programming guide and the use of a remote control.
Some Internet TV access devices that have been introduced since 2007 include Apple TV, NetFlix, Roku, Sling Media's Slingcatcher, VuNow, and the WhereverTV receiver. These devices allow viewers to watch television content through the Internet without the use of a computer.
IP Television Sets
An IP television set is a viewing device that is specifically designed to video digital television signals through IP data networks (such as the Internet) without the need for a signal conversion set top box. IP television sets have been used in large hotels for several years (made by Philips).
In January 2009, Yahoo! and Intel announced their plans to integrate a chip into consumer televisions made by Sony, Samsung, LG and Vizio. This integration will allow IP based content sources to directly stream and display on televisions and provide advanced interactive services (widgets).
Key Demands for Internet Television
The key need for Internet television lies within the viewers' desires to access niche types of programming and multiple devices, and the need for place shifting
Internet Television Service
Internet television (also called Broadband TV or Over the Top Television) allows consumers to watch television programs through public broadband Internet connections directly and without cost. Internet TV services are being offered by companies new to television broadcasting while existing broadcasters are being given the chance to expand out of traditional geographic boundaries.
Internet TV Viewing Devices
Internet TV can be viewed by multimedia computers, televisions (using Internet TV receivers), and multimedia mobile devices (mobile telephones).
Multimedia Computers
Multimedia computers may watch Internet TV programs through the use of media players (such as Internet Explorer with the installed Media Player plug-in). The consumer simply enters the web address of an Internet streaming TV channel into the browser/media player and the multimedia computer connects and begins to receive and play the desired TV program.
While it may seem simple, finding or obtaining the web address of the TV station is not always easy and the Internet TV channel web address usually contains channel configuration options (data rates and compression types). These options may need to change for certain locations and media player types.
Internet Set Top Boxes
When consumers desire to watch Internet TV on standard televisions, they can use an Internet set top box. An Internet STB is an electronic device that adapts streaming media, which is sent through the public Internet, into a format that is accessible by the end user on a television. The Internet STB usually creates a television like viewing experience which includes the display of a programming guide and the use of a remote control.
Some Internet TV access devices that have been introduced since 2007 include Apple TV, NetFlix, Roku, Sling Media's Slingcatcher, VuNow, and the WhereverTV receiver. These devices allow viewers to watch television content through the Internet without the use of a computer.
IP Television Sets
An IP television set is a viewing device that is specifically designed to video digital television signals through IP data networks (such as the Internet) without the need for a signal conversion set top box. IP television sets have been used in large hotels for several years (made by Philips).
In January 2009, Yahoo! and Intel announced their plans to integrate a chip into consumer televisions made by Sony, Samsung, LG and Vizio. This integration will allow IP based content sources to directly stream and display on televisions and provide advanced interactive services (widgets).
Key Demands for Internet Television
The key need for Internet television lies within the viewers' desires to access niche types of programming and multiple devices, and the need for place shifting
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