Probably more than we realize, but more research is necessary.
Examining children's comprehension of TV programs is no easy task, but here's what the research that's been done so far has revealed:
When television content is not understandable to children, they pay less attention to it. Likewise, the proportion of time that children look directly at the television screen increases during the preschool years.
Children as young as two years old were found to have established beliefs about specific brands that were promoted by television advertising and parental behavior.
One-year-olds avoided an object after they watched an actress react negatively to it on video, suggesting that infants can apply emotional reactions seen on television to guide their own behavior.
Examining children's comprehension of TV programs is no easy task, but here's what the research that's been done so far has revealed:
When television content is not understandable to children, they pay less attention to it. Likewise, the proportion of time that children look directly at the television screen increases during the preschool years.
Children as young as two years old were found to have established beliefs about specific brands that were promoted by television advertising and parental behavior.
One-year-olds avoided an object after they watched an actress react negatively to it on video, suggesting that infants can apply emotional reactions seen on television to guide their own behavior.
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