When Google TV first launched about a year ago, traditional television ran for the hills: major networks blocked Google TV users from accessing web-based content in the fear that free online episodes would eventually make live, paid television obsolete. Now, Google TV is marrying catch-up streaming with paid traditional television by offering Google TV apps for major networks like TNT and TBS that require pay TV authentication. These apps, which showed up on the Android Market briefly a few weeks ago and have since been taken down (presumably for further tweaking), have an option for paid TV subscribers to log in with their cable subscription credentials so that they can then access full episodes the day after they air and play older episodes from an extended catalog.
Network apps requiring pay TV authentication will likely smooth over relations and encourage other networks to embrace Google TV, but its a bit contradictory to what most consumers expect when they think of an internet enabled TV. Stay tuned to see if Google TV has succeeded in playing nice with traditional TV, or if this new relationship with major networks scares off consumers.
Network apps requiring pay TV authentication will likely smooth over relations and encourage other networks to embrace Google TV, but its a bit contradictory to what most consumers expect when they think of an internet enabled TV. Stay tuned to see if Google TV has succeeded in playing nice with traditional TV, or if this new relationship with major networks scares off consumers.
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