But she says there is a shortage of home-produced programmes, because in this overcrowded market no-one makes enough money from subscriptions or advertising to produce more than a handful of shows in Britain.
Despite the intense competition, the quality of programmes has not improved in 15 years. That doesn't bother older, first generation Asian immigrants, she says.
"But the second and third generation are more choosy. They demand something better." While there's a bewildering choice of television channels there are rather fewer radio stations. Sunrise Radio in London (with a weekly audience of 426,000) is by far the biggest.
There are others in Birmingham, Leicester, Manchester and Bradford, all predominantly music-based.
The limited number of stations reflects a shortage of frequencies rather than lack of demand: no fewer than four of the eight groups currently applying for a London-wide AM licence are Asian.
They include Asian Talk Radio, a spin-off from Sunrise, and Club Asia, a music station aimed at 15-24 year olds and already broadcasting on Sky Digital.
Club Asia is one of the growing number of outlets aimed at younger British Asians.
Its managing director, Sumerah Ahmed, says her audience have grown up with radically different attitudes to their parents. That can be a source of tension.
Despite the intense competition, the quality of programmes has not improved in 15 years. That doesn't bother older, first generation Asian immigrants, she says.
"But the second and third generation are more choosy. They demand something better." While there's a bewildering choice of television channels there are rather fewer radio stations. Sunrise Radio in London (with a weekly audience of 426,000) is by far the biggest.
There are others in Birmingham, Leicester, Manchester and Bradford, all predominantly music-based.
The limited number of stations reflects a shortage of frequencies rather than lack of demand: no fewer than four of the eight groups currently applying for a London-wide AM licence are Asian.
They include Asian Talk Radio, a spin-off from Sunrise, and Club Asia, a music station aimed at 15-24 year olds and already broadcasting on Sky Digital.
Club Asia is one of the growing number of outlets aimed at younger British Asians.
Its managing director, Sumerah Ahmed, says her audience have grown up with radically different attitudes to their parents. That can be a source of tension.
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