s part of its celebration of the Smarter Life, Samsung’s European leadership outlined the company’s strategy for growth in the region in 2011 as well as Samsung’s 2011 product portfolio today at the third annual Samsung European Forum at Mucsarnok, Budapest.
Innovations in Internet-connected TVs, consumer-inspired digital cameras and the latest mobile technology combined with plans for developing Samsung’s regional market presence in B2B, laptops, printers and digital imaging were laid out in the context of Samsung’s unifying principle – the Smarter Life.
Before a crowd of media and partners, Seokpil Kim, the President and CEO of Samsung Electronics Europe defined the pillars of the Smarter Life: Smart Design, Smart Experiences and Smart Connections.
Smart Design – Creates intuitive designs that increase functionality for consumers
Smart Experiences – Provide a wide variety of applications, games and programming delivered on a broad range of platforms through bright and dynamic screens
Smart Connections – Allow Samsung devices to automatically connect to each other, sharing content and enhancing user experiences
Building on last year’s US$135.8 billion global revenues and US$15.2 billion profit records—the most successful in the company’s history—Samsung will aim to increase market share product categories such as mobile, printers and netbooks. Samsung is already the No. 1 European provider of large screen LCD televisions, LCD monitors, Blu-Ray players, home theater systems and refrigerators.
“Our European strategy is designed to both strengthen our existing market leadership and identify new business opportunities,” Mr. Kim said. “This year, we will challenge ourselves to achieve No. 1 market share in all product categories on our path to becoming an ultra-premium and ultimately iconic brand that is preferred throughout Europe.”
Innovations in Internet-connected TVs, consumer-inspired digital cameras and the latest mobile technology combined with plans for developing Samsung’s regional market presence in B2B, laptops, printers and digital imaging were laid out in the context of Samsung’s unifying principle – the Smarter Life.
Before a crowd of media and partners, Seokpil Kim, the President and CEO of Samsung Electronics Europe defined the pillars of the Smarter Life: Smart Design, Smart Experiences and Smart Connections.
Smart Design – Creates intuitive designs that increase functionality for consumers
Smart Experiences – Provide a wide variety of applications, games and programming delivered on a broad range of platforms through bright and dynamic screens
Smart Connections – Allow Samsung devices to automatically connect to each other, sharing content and enhancing user experiences
Building on last year’s US$135.8 billion global revenues and US$15.2 billion profit records—the most successful in the company’s history—Samsung will aim to increase market share product categories such as mobile, printers and netbooks. Samsung is already the No. 1 European provider of large screen LCD televisions, LCD monitors, Blu-Ray players, home theater systems and refrigerators.
“Our European strategy is designed to both strengthen our existing market leadership and identify new business opportunities,” Mr. Kim said. “This year, we will challenge ourselves to achieve No. 1 market share in all product categories on our path to becoming an ultra-premium and ultimately iconic brand that is preferred throughout Europe.”
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