An important action step that parents can take to counter the media marketing of unhealthy foods directed towards children is to make your voices heard directly to the people in charge of making the media marketing decisions.
The Center for Science in the Public Interest has set up a "take action" campaign where you can send a pre-written letter or an edited letter electronically to the CEO of Viacom urging him to "Stop Marketing Junk Food to Children". See http://takeaction.cspinet.org/campa...
A recent study by the Center for Science in the Public Interest (CSPI) found that 79% of foods marketed to children by Viacom are too high in fats, salt, and/or sugars.
Media marketing of unhealthy foods may directly contribute to the rising risk of obesity in American children (see article How Media Drives Obesity in Children and Simple Counter Tactics)
The U.S. Congress, Children's Television Act of 1990 reports, by the time the average child is 18 years old, he or she has spent between 10,000 and 15,000 hours watching television and has been exposed to more than 200,000 commercials.
One research study documents that obesity in children increases the more hours they watch television. (Crespo, 2001)
According to the 2004 report "The Role of Media in Childhood Obesity" by the Kaiser Family Foundation, "during the same period in which childhood obesity has increased so dramatically, there has also been an explosion in media targeted to children: TV shows and videos, specialized cable networks, video games, computer activities and Internet Web sites." And "much of the media targeted to children is laden with elaborate advertising campaigns, many of which promote foods such as candy, soda, and snacks."
The Center for Science in the Public Interest has set up a "take action" campaign where you can send a pre-written letter or an edited letter electronically to the CEO of Viacom urging him to "Stop Marketing Junk Food to Children". See http://takeaction.cspinet.org/campa...
A recent study by the Center for Science in the Public Interest (CSPI) found that 79% of foods marketed to children by Viacom are too high in fats, salt, and/or sugars.
Media marketing of unhealthy foods may directly contribute to the rising risk of obesity in American children (see article How Media Drives Obesity in Children and Simple Counter Tactics)
The U.S. Congress, Children's Television Act of 1990 reports, by the time the average child is 18 years old, he or she has spent between 10,000 and 15,000 hours watching television and has been exposed to more than 200,000 commercials.
One research study documents that obesity in children increases the more hours they watch television. (Crespo, 2001)
According to the 2004 report "The Role of Media in Childhood Obesity" by the Kaiser Family Foundation, "during the same period in which childhood obesity has increased so dramatically, there has also been an explosion in media targeted to children: TV shows and videos, specialized cable networks, video games, computer activities and Internet Web sites." And "much of the media targeted to children is laden with elaborate advertising campaigns, many of which promote foods such as candy, soda, and snacks."
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